There’s no magic formula for success, and it doesn’t come down to focusing marketing efforts on search ads and paid socials. Today’s unicorn companies are proving to have a strong go-to-market strategy and a unique way of serving their market. By David Odier and Nour Hassaïne That is why Launch…

In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. …

Nav Sawhney and his team hope the manual washing machine will allow women to spend more time educating themselves, working or spending time with loved ones. By Abby Wallace A London-based social enterprise that has created a manual washing machine to be used in refugee camps and low-income areas is…

With SFDR Phase 1 rules now in full force, it’s becoming essential for startups to know how well they’re doing on matters of environment, society and governance. By Florence Wildblood For businesses of all sizes and those that invest in them, an active approach to ESG is shifting from nice-to-have…

Early Metrics, a leading startup rating and research agency, has had its fingers on the pulse of the innovation ecosystem since 2014. Today it unveils its selection of tech trends to watch in Europe in 2022. By Anaïs Masetti Despite ongoing uncertainty, 2021 was a record year for startup fundraising…

Tom and Phil Beahon are pitting themselves against the likes of Nike, Adidas, and Puma with their homegrown, high-end sports brand Castore. By Simon Lovick When Rangers FC lifted the Scottish Premiership trophy in May 2021, they toppled a near decade-long domination by the closest rivals Celtic. Brothers Tom and…

Whether it’s as founders, investors or as employees, we all know that the success of a business comes down to the people behind it. …

The sextech industry is high in demand and ripe for expansion. For these founders, dealing with taboos around sex is just part of the growth process. Caught between high consumer demand and difficult relations with investors and advertisers, the sextech industry is an underfunded but scalable market. The industry, which…

Under growing pressure to behave more sustainably and with greater social responsibility, organisations everywhere are increasingly adopting environmental, social, and governance (ESG) standards around the way they operate. In recent years, the financial sector has been paying closer attention to these standards, with many investors now applying ESG-related criteria when…